The beginning of most make-up artists' careers consist of over-priced courses, maybe some time as a counter girl for minimum wage, assisting on shoots that you'll get no money for and living in crappy flats in the city desperately hoping to get a break. But from working as an assistant, I managed to join the X Factor glam team, and from there got taken on by One Direction when they signed a record deal.
Fast-forward to and with Instagram, YouTube and vlogging it's a brand new industry! This generation of make-up artists are self-taught and self-employed, all from their bedrooms. They are more accurately described as "beauty influencers", and they are walking advertisements for both their skills and the products they are using.
Selfie culture has introduced a multitude of faces that can move product. The digitalisation of the beauty industry demands that companies use influencers to create brand awareness and sell their products for them.
Social media now dominates how we use and understand beauty and lifestyle. Not only that, beauty influencers have the ability to make serious money through sponsored ad posts.
Much like when I started, and had to take assisting jobs for free, in the beginning of your beauty influencer career you need to tag loads of products and use tons of hashtags to get your content noticed. Once your profile begins to get traction, brands begin approaching you.
Now, they have truly embraced the idea that girls trust their social media feeds more then they trust celebrity-endorsed adverts. So the question is, in , how do I become a beauty influencer?
Here are some tips and tricks to be social media savvy. Content, content, content We used to have to go "testing". Shooting in our free time, for nothing. And then the only people who saw those shoots were the people we dragged our portfolios around IRL. How hard is it to be constantly curating some easy beauty content for your followers to consume? Your Instagram, YouTube, vlogs, etc. And that's easy compared with how we did it.
The more, the better. If anyone tells you less is more, check their followers and I bet they have none. Contour your content and keep a consistent aesthetically pleasing theme on your social media pages. Even down to cleaning your tools, no one wants to see a filthy beauty blender on YouTube. No trolling Social media is your beauty community. I use it to meet other make-up artists or assistants on shoots and to keep in touch with everyone These days you need to be sending love and emojis back and forth on each others tutorials.
Be interactive, follow and support each other. I knew then that I could relax. The hairstylist and makeup artist came onto my radar the usual way: via One Direction. Around , I had just been converted into a fan, and eventually followed the first five boys, and shortly thereafter, Teasdale.
Her personal Instagram feed was an explosion of glitter and pastel hair dye, often courtesy of her twin sister's hip-to-death London salon Bleach , for which Teasdale now has a makeup line. Following her was, and is, a delight.
Seven years ago, Teasdale fell into the role of One Direction's lead hairstylist almost by accident. She was assisting on "The X-Factor" at the same time the group was competing, and the rest is history. In her adventures touring with the band, she became an ingrained component of the One Direction story.
Fans not only know her, but they love her, and she's acquired quite a hefty social media following — to the tune of 4 million on Instagram , and nearly 2 million on Twitter — as a result. It's a responsibility Teasdale doesn't take lightly. I tried to use social media as a way to communicate with them, and communicate [how to be] creative with your makeup and confident with your look. Since One Direction's hiatus kicked off in late , Teasdale has remained equally committed to her followers while expanding upon professional projects of her own, like developing her aforementioned makeup range — launching this October — and working with a now-solo Harry Styles.
She admits that she has a lot on her plate, but as a famously hard-worker, says rarely does it feel like work. I chatted with Teasdale about it all, from how she climbed the ranks to stand out in a notoriously competitive industry to her sagest pieces of advice for young people aspiring to follow in her footsteps.
My two cents: If you, too, can conduct all phone interviews in a garden, you're already one step ahead. It was just something I was always naturally interested in.
I think people who do hair and makeup do it from [when they're] little kids and then they do it on their friends. I used to do hair at school and on our holidays. Where I'm from up north, you could be a hairdresser, but a makeup artist seemed a little bit farfetched. But, it was something that I felt from [when I was] quite young that I really wanted to pursue. For me, it was about getting down to London where the industry was and starting to try and meet people.
I got into a course at London College of Fashion, so I went and did that and then did about three years of assisting as well. I started trying to meet people — people who would get in touch with the college who wanted people to go and do makeup. I started assisting — I got in touch with agencies, seeing if anyone wanted help with an assistant — doing internships, unpaid, and running around.
I did all that for about five years. I started assisting somebody who worked on "The X-Factor. I started to do One Direction's, and they just got bigger and bigger and bigger, so I ended up staying with them and traveling with them. It just took off. I started doing a lot of brand work while I was on the road. Now I focus more on that side, and I've launched my own makeup brand, as well — Bleach makeup. The challenges of money, support and being flexible — that's the hardest part.
Because of that, you need to have the drive to do more than what the next person would do because the majority of what you're going to do, you're not going to get paid for. And also, I went out and I tested and I assisted, but when I look back, there was one thing in all of that that actually led me to where I am today. But if I didn't go and do all of it, I don't know if I would be where I am today. It's really important to take all your opportunities while you're there.
It's easy to make plans with your boyfriend, but I found it worked for me if I did everything and I made that my priority. If you just keep going with it, you do get somewhere. I found that not many other people who were in my course took those opportunities, and then they found it really hard to get into the industry because it is really hard anyway.
That's what my advice would be. You've really got to put yourself out there. Even now, when we have interns come in, every now and then there's one [who makes it] so that you need them. I kind of see myself in them. It's great to have people with the right attitude. And then we make sure that they get a job out of it; we make sure they're supported and they get what they need from us. It works both ways.
It doesn't go unnoticed to work your butt off. With hair and makeup, to a certain extent, you can get so far by being very talented and then you can get so far by having a really good attitude. Sometimes you get someone [who has] a combination of the two, and that's really special. I don't know how far you can get with just one. I think that the people who are really talented think they can get by just off that and I actually think that you need both; that's when you get people who are going to make a real career out of it.
What skills did you learn while you were working on TV that apply to your job now? Such a huge part of the job is being personable. When you're working in fashion, you learn to satisfy the photographer, the editor… It's a creative environment where you're trying to keep with the trends and all that.
When you're working with celebrities, it's quite different. You want that person to feel transformed; you want them to feel great.
It's about what they want to look like versus what you want them to look like. It's important that you find what you really like and go down that route. Prince Charles is left in hysterics after a magician performs a trick to 'read his mind' during a visit to meet young entrepreneurs in Brixton 'I do want a big wedding! Maisel's Rachel Brosnahan flaunts taut tummy in knit lingerie Sophie Wessex gets a lick of approval as she cuddles up to specially-trained pooches during a visit to the Guide Dogs National Centre in Leamington Spa Emily Atack transforms into Anna Richardson for hilarious Naked Attraction parody Andy Dick arrested for felony domestic battery after hitting his boyfriend in the head with a liquor bottle Marc Anthony helps concertgoer pop the question to his superfan girlfriend with a surprise on stage proposal Return of the supermodels!
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