The fashion kingdom crowns its king: King George, as he will become known abroad. How was this iconic fashion brand born? And where did the idea for that eagle come from? Read on to find out. Giorgio Armani was born in in Piacenza, northern Italy. After dropping out of medical school in Milan, he started working with architects for the luxury Milanese department store Rinascente to update its image.
This first assignment in fashion, which lasted until , was his most important formative experience. So much so that just five years later, in , the Giorgio Armani label was launched, an independent brand producing menswear and, from , womenswear too. The rest is history: from the Armani jacket worn by Diane Keaton to accept her Oscar in to the suits made for Richard Gere in the film American Gigolo.
Now we come to the idea for Emporio Armani. And so a new, more affordable clothing line is born. The key to this new offering is denim. Taken for granted today, but less so back then: no designer had ever before included a pair of jeans in their collection. For Armani the "greige" somewhere between gray and beige of remained the most typical element in a palette often centered on shades of white and black, soft earth tones, dusty blues, and occasional unexpected bursts of color.
The search for fabrics has always been one of the distinctive elements of Armani's collections for men and women, becoming a key design element in , together with embroidery and the return to evening wear that he brought about. Here the look was precious and exclusive but always in a minimalist key, demystified through the use of low-heeled shoes or sneakers.
An attentive analyst of past cultures and Eastern influences, Armani's clothing has never been a collage of banal ideas. Throughout his career he has always succeeded in providing new images of how men and women dress and in translating elegant, decorative patterns into a unique but accessible style.
Bianchino, Gloria, and Arturo Carlo Quintavalle. Moda: Dalla fiaba al design italia Novara, Italy: De Agostini, Bucci, Ampelio. Milan: Abitare Segesta, Celant, Germano, and Harold Koda, eds. Giorgio Armani. New York: Guggenheim Museum Publications, Sollazzo, Lucia. Edited by Guido Vergani. Milan: Baldini and Castoldi, Armani's Design Skills Develop In the late s Armani met Sergio Galeotti, which was the beginning of a relationship that lasted for years.
International Recognition The secret of Armani's great success seems to derive from his having introduced, at the right moment, a new approach to clothing design that reflected the changes in post society, which was composed essentially of a middle class that could no longer afford to wear couture clothing but at the same time wanted to construct a distinctive image for itself.
Style and Innovation There is a common thread running through Armani's stylistic development that is closely associated with the change in contemporary society.
White, Nicola. London: Carlton, Armani Wedding Dresses. Giorgio Mens Cologne. By Crystal Schwanke. He received only a suspended sentence in after pleading guilty to bribing Italian tax officials in and His company continued to add to its product offerings, expanding into the home goods market and book publishing. In Armani debuted his first haute couture line. He launched this high-end venture because he liked the challenge. Hotels have become Armani's latest venture.
In he opened his first hotel in Dubai, and another one is expected to open in Milan. It seems that Armani has nearly tapped into every available design opportunity at this point in his career. With his body-conscious yet understated clothing, Giorgio Armani has become one of the most popular names in fashion.
He first launched his business empire in the mids, and it has grown substantially over the years. The Armani brand now includes makeup, housewares, books and hotels. The son of a shipping manager, Armani grew up in a small town outside of Milan. It was a difficult time in Italian history. Giorgio and his two siblings — older brother Sergio and younger sister Rosanna — experienced the hardships of World War II firsthand.
Some of his friends were killed during Allied bombings. I fell in love with the idealized beauty of Hollywood stars. At an early age, Armani developed an interest in anatomy, making "dolls out of mud with a coffee bean hidden inside," explained to the Guardian newspaper.
His fascination with the human form led to two years of medical school. Taking a break, Armani had to complete his required military service. He soon got his first taste of fashion. Through a friend, he got a job at a department store. Despite his great success, Armani remains modest about his efforts.
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